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Marketing, account management, and business development roles collectively drive a company's growth and customer relationships.
Marketing focuses on promoting products through strategic planning, content creation, and digital channel management. Account management prioritises client satisfaction and goal achievement, while customer service ensures effective support.
Business development identifies new opportunities, manages sales teams, and builds partnerships. These interconnected functions are essential for attracting customers, maintaining strong relationships, and expanding business reach, with specific responsibilities varying based on industry and company needs.